Services
I work with brands and leaders on strategic and advisory engagements. The focus is on direction, positioning, narrative, and decision-making as a business changes.
Assesment
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When things feel off, unclear, or risky. Attention goes to behavior, context, and how a brand is showing up, surfacing what’s driving opportunity and tension.
Consumer, category, and market intelligence. Cultural, subcultural, trend, and force analysis. Digital and visual ethnography. Platforms, media, and ecosystem analysis. Content and editorial lines.
Strategy
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This is where the real problem gets named and direction gets set. Focus, competitive logic, and priorities come into view, creating a foundation strong enough to carry ideas and growth.
Brand and product positioning. Brand platform definition. Brand architecture and portfolio strategy. Annual marketing strategy. Campaign, audience, and go-to-market strategy. Media, PR, creators, digital, social, and loyalty.
Narrative
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Sometimes the thinking is there, but the language isn’t. Strategy becomes usable when it’s translated into clear, resonant storytelling teams can work with.
Brand and positioning narrative. Brand voice. Campaign messaging. Founder and leadership storytelling.
Measurement
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What’s landing. What isn’t. And what that means for next decisions. Outcomes replace assumption, helping teams adjust with intention rather than noise.
Definition of business, marketing, and brand success metrics. Evaluation of brand and communication effectiveness. Dashboarding, technology integration, and reporting setup. Ongoing metrics review and decision processes.
Advisory
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Senior strategic counsel in moments of change, visibility, or pressure, when decisions carry weight and how leadership shows up matters.
Leadership and reputation advisory. Alignment between leadership intent and external communication. Brand and leadership alignment during transition. New business and venture capital pitching.
Teams
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Brand strategy only works if it lives inside the companies. Attention shifts to roles, teams, and ways of working, so clarity and momentum don’t depend on one person or one moment.
Scope and role definition. Skills mapping and talent development. Program and leadership development. AI strategy workflows and tech stack definition. Training and education strategy.
How to read this page
These services aren’t linear steps. They’re different ways of working, used depending on context, timing, and need.
Engagements are project-based or advisory, often starting with an assessment and expanding from there.
If this resonates, feel free to get in touch.