Estefania López 

Strategy Director  | Brand & Comms


Work

  1. Wells Fargo. Money Logic
  2. Carnival. Find your Fun Again
  3. Ikea. Chaos ends at home
  4. Exito. The City of Disadvantage
  5. Tecate. The Handbook for Real Men


Bio

Services
Contact

Not Work

Strategy Director  | Brand & Comms


Bio
→

Born in Bogotá. Based in New York City.

With over a decade of experience, I lead brand, comms, social, and digital strategy when brands need to reset, realigned, or move forward. I turn complexity into direction for how a business shows up. I focus on simplicity, tension, and the people behind the work.

I work best in moments of change. New audiences, shifting cultures, unfamiliar contexts. I bring an outsider’s perspective to problems. I distill how culture moves—what’s said, what’s avoided, what isn’t named yet and where is the opportunity. 

Culture for me, is lived. Messy. Nuanced. Beyond trend reports or stats in decks.

Experience
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Strategy Director, Independent
2025 – Present, New York City

Independent Strategy Director, Uncommon Creative Studio
2025, New York City

Strategy Director, Connections, TBWA/Chiat/Day
2025, New York City

Strategy Lead, Sancho BBDO
2022 – 2024, Bogotá

Senior Strategist, Sancho BBDO
2019 – 2022, Bogotá

Account Leadership, Sancho BBDO
2015 – 2018, Bogotá

Digital Account, Multiple Agencies
2013 – 2015, Bogotá

Executive Advisor and Programme Lead, Cannes Lions See It Be It and LATAM
2022 – Present, Global

Volunteer Partner, The 30-Minute University, Mentorship Ad Community
2021 – Present, Global

Notable clients 
Wells Fargo, Carnival Cruise Line, Byoma, IKEA, UN Women, Nestlé, Tecate, Miller Lite, Deezer, Exito and Bancolombia.

Awards
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The Clio Awards
2025 Creative Brief Luma AI Challenge, Finalist and Panelist, Creative Summit New York

Cannes Lions See It Be It
2024 Alumni and first Strategist representative
2024 Jury Member
2025 Alumni Tutor and Program Co-Lead

Cannes Lions See It Be It Latam
2024 – 2025 Programme Lead. El Dorado Festival
2022 Alumni. El Dorado Festival

Effie Awards Latam
2022 – 2023 Jury Member
2022 Finalist, Fashion, Almacenes Exito, Second Chances
2021 Bronze, Health Single Market, Exito, Cronica The City of Disadvantage
2021 Bronze, Positive Change Social, Exito, Cronica The City of Disadvantage
2020 Silver, Fashion, Almacenes Exito, Wear It for the Neighborhood
2020 Silver, Seasonal Marketing Single Market Specials, Exito, Products

Effie Awards Colombia
2023 Second Most Effective Agency in Latam
2022 Finalist, Positive Change Social DEI, Exito, Second Chances
2021 Finalist, Branded Content, Exito, Cronica The City of Disadvantage
2020 Finalist, Commerce and Retail, Exito, Products
2020 Sancho BBDO, Agency of the Year

El Dorado Colombia
2022 Finalist, Alcoholic Beverages, Tecate, The Manual for Real Men
2020 Silver, PR, Exito, Cronica The City of Disadvantage
2020 Silver, Digital, Exito, Cronica The City of Disadvantage
2020 Silver, Sustainable Development, Exito, Cronica The City of Disadvantage
2020 Finalist, Creative E-Commerce, Exito, Cronica The City of Disadvantage

Young Lions Colombia
2016 Bronze, Media, Grolsch, Billboards for Art

Press
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Lions Creativity
Cannes Lions
Cannes Lions - Digest
The Clios
Little Black Book
Campaign Brief
Latin Spots
Ad Latina