Cannes Lions →
See It Be It
See It Be It is a global mentorship programme supporting women and non-binary talent moving into leadership across the creative industry.
I first joined in 2024, as part of the cohort. I was the first strategist selected into the programme since it began in 2014.
That year shaped how I stayed close to the work. Not as a one-off experience, but as something ongoing.
In 2025, I returned as a Co-Alumni Tutor. Together, we shaped five days around real career movement. Less about visibility. More about judgment, agency, and how leadership actually works.
The work happens close to decision-making. In conversation with people like Atiya Zaidi (CCO BBDO), Jessica Walsh (&Walsh), and Kory Marchisotto and Ashley Rosebrook (e.l.f. Beauty). Not as keynote moments, but as working sessions—talking through how authority is built, challenged, and sustained.
Some of the time is practical. Pitching. Negotiation. Confidence. Sessions like Pitch Masters, Own Your Worth, and The Life Brief focus less on performance and more on clarity—how people show up when stakes are real.
Access matters, but only insofar as it reveals process. Sitting in jury rooms. Watching work get debated. Seeing how taste, power, and compromise collide. Moments like The Final Copy of Ilon Specht make the machinery visible.
We also spent time on culture. Including a session with the founders of Uncommon Creative Studio on creating the companuy you wished you worked at and how every brief is a chance to shift the game.
Since 2025, I’ve stayed involved as an advisor. That includes mentoring across cohorts and leading See It Be It Connect in New York—bringing alumni together outside the festival context, and continuing the conversation around leadership, visibility, and long-term growth.