Strategy Director | Brand & Comms
Born in Bogotá. Based in New York City.
I'm a strategist with over a decade of experience in brand, comms, and digital strategy. I work with brands that need to reset, realign, or figure out what comes next.
I move well across contexts — new audiences, shifting cultures, unfamiliar territory. I bring an outsider's perspective on purpose. I listen for what gets said, what gets avoided, and what hasn't been named yet. That's usually where the opportunity is.
Becuase culture for me is something that’s living, messy, nuanced, not something you find in trend reports.