Strategy Director | Brand & Comms
Born in Bogotá. Based in New York City.
With over a decade of experience, I lead brand, comms, social, and digital strategy when brands need to reset, realigned, or move forward. I turn complexity into direction for how a business shows up. I focus on simplicity, tension, and the people behind the work.
I work best in moments of change. New audiences, shifting cultures, unfamiliar contexts. I bring an outsider’s perspective to problems. I distill how culture moves—what’s said, what’s avoided, what isn’t named yet and where is the opportunity.
Culture for me, is lived. Messy. Nuanced. Beyond trend reports or stats in decks.