Cannes Lions, See It Be It →
If you can see it you can be it
This year, in 2025, I’m stepping up as Alumni Tutor to keep the impact going strong. I’ll be co-designing the program for the next cohort at Cannes Lions, mentoring these amazing women, and help them to make the most of this phenomenal opportunity—and making See It Be It’s echo louder.
When you see people like you succeeding and living the career and life you aspire to, you start to believe you can do the same and go for it with more confidence.
“The ‘See It Be It’ talent programme was founded in 2014 by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the global industry. Over the past 10 years, we’ve elevated a worldwide community of 100+ creatives - positively impacting the gender representation we set out to equalise.
Our mission statement at LIONS is ‘Progress Through Creativity’ — fused with our statement of purpose at See It Be It; ‘to achieve equal gender representation of creative directors and leaders’ — commits to a powerful and balanced creative future for all.
1:1 Mentorship sessions with industry leaders.
Each year the See It Be It alumni group has amassed additional cohorts which have grown and mobilised the community. This expansion has created a movement and achieved the ripple effect of women embodying the programme in their everyday lives, bringing learnings back to their local agencies, communities, and countries.”
Inside the jury room. A session led by Cindy Gallop to discuss the mission and judment process behind the glass lion award.
Surce: Cannes Lions