About Me

Based in New York City, born in Bogotá, I am not a stranger to chaos and finding beauty in it. My Sundays are dedicated to Formula 1, even though DRS is still a mystery to me.

I bring a critical eye to the everyday life, get curious about people, strike up conversations with random strangers—whether it's a personal trainer at the gym or an Uber driver—just to figure out what makes us tick as humans.

I solve problems by breaking them down in simple, clear and inspiring ways that lays the foundation for great ideas. I love this industry, but I love the good people in it more. For me, leadership isn’t about proving your place; it’s about owning your strengths and helping others discover theirs. I thrive on building teams, culture and healthy relationships, all while helping people stay authentic authentic and create work they’re proud of.

Brand, Comms, Social and Digital Strategiest for a wide range of industries. Awarded and recognized in Effie Col, Effie Latam, Young Lions, and Cannes Lions See It Be It. The O-1 visa I hold says I'm an extraordinary talent, but I prefer to think that life is ahead of me to earn it.

Experience

Strategy Lead, Sancho BBDO, special projects for BBDO New York (September 2022 – December 2024)
Strategic Planner, Sancho BBDO (January 2019 – August 2022)
Account Director, Sancho BBDO (April 2018 - December 2018)
Account Manager, Sancho BBDO (July 2016 – April 2018)
Account Executive, Sancho BBDO (March 2015 – July 2016)
Account Executive, BRM S.A (August 2014 – March 2015)
Project Manager, BRM S.A (March 2014 – July 2014)
Project Manager, 2W Digital Agency (August 2013 – February 2014)

Moderator and Interviewer, COPU Media Latam (May 2022 – Present)
Volunteer Partner, The 30-Minute University, Mentorship Ad community (November 2021 – Present)

Notable clients

IKEA, UN Women, Nestlé, Tecate, Miller Lite, Deezer, Éxito Retail and Bancolombia.

Awards and Recognitions

Cannes Lions – See It Be It
2024, Cohort member and the first Strategist See It Be It Representative.
2025, Alumni Tutor and program Co-lead See It Be It Programme.

El Dorado Festival – See It Be It - Latin America
2024, Alumni Tutor and Manager of the program for the Latin American version.
2022, Alumni member.

Effies – Col
2023, 2nd Most Effective Agency of Latam
2022, Finalist - Positive change, social DEI – Almacenes Éxito – Second Chances
2021, Finalist – Branded Content, Almacenes Éxito - Crónica, The city if disadvantage
2020, Finalist – Commerce and Retail – Almacenes Éxito – Prouducts
2020, Sancho BBDO – Agency of the year.

Effies – Latam
2022, Finalist – Fashion – Almacenes Éxito - Second Chances
2021, Bronze – Health, Single Market - Grupo Éxito – Crónica, The city of Disadvantage
2021, Bronze – Positive change, Social, Grupo Éxito - Crónica, The city of Disadvantage
2020, Silver – Fashion – Almacenes Éxito - Wear it for the neighborhood
2020, Silver – Seasonal Marketing, Single Market, Specials – Almacenes Éxito – Products.

El Dorado Festival – Latam
2022, Finalist – Alcoholic beverages – Tecate – The Manual for real men
2020, Silver – PR - Grupo Éxito - Crónica, The city of Disadvantage
2020, Silver – Digital - Grupo Éxito - Crónica, The city of Disadvantage
2020, Silver – Sustainable Development - Grupo Éxito - Crónica, The City of Disadvantage
2020, Finalist – Creative E- Commerce - Grupo Éxito - Crónica, The city of Disadvantage

Young Lions - Colombia
2016, Bronze - Media - Grolsch - Billboards for art

Publications

Little Black Book
https://lbbonline.com/news/see-it-be-it-2024-estefania-lopez

Lions Creativity
https://www.lionscreativity.com/talent/see-it-be-it

Cannes Lions
https://www.canneslions.com/news/cannes-lions-announces-2024-see-it-be-it-cohort

Campaign Brief
https://campaignbrief.co.nz/2024/04/07/cannes-lions-announces-2024-see-it-be-it-cohort/

Latin Spots
https://www.latinspots.com/sp/noticia/seis-latinas-formarn-parte-de-la-cohorte-de-see-it-be-it-2024-de-cannes-lions/69522

Ad Latina
https://www.adlatina.com/nuevas-cuentas/cannes-lions-anuncio-la-cohorte-2024-de-see-it-be-it

Estefania López Brand & Comms Strategy Director Work IKEA: Chaos ends at home Éxito: Lifelong disadvantagesTecate: Un-macho Éxito: Moms are many Not WorkCannes Lions, See It Be ItThe 30 Minute-University About Contact

Estefania López
Brand & Comms Strategy Director

Work

IKEA: Chaos ends at home

Éxito: Lifelong disadvantages
Tecate: Un-macho
Éxito: Moms are many

Not Work
Cannes Lions, See It Be It
The 30 Minute-University

About
Contact